It should also sound conversational. The beginning of a press release -- just as with a magazine article, book or promotional pamphlet -- is the most important. Put the most important information in the top paragraph i.
Try to grab the attention, which is what media aim to do with their headlines. Get the message of your press release out quickly.
End with boilerplate information. That puts a human face to your story and can make it even more compelling, but make sure the quote provides insight, not facts. A sales pitch with lots of superlatives will go nowhere. Your headline should be as engaging as it is accurate.
Short and sweet To grab the attention of increasingly time-poor journalists, releases should be short, clear and to the point. What can you offer them in return? If the area just had a huge hailstorm, put out a release that is related. This goes at the end of the release after the news content.
The facts As the TV cops say, stick to the facts. What you need is a consistent and recognisable style. Contact Details Include your contact details. Why should they do what you want? Provide just the facts. Every important point should be addressed in the first few sentences.
Leave the artistry to the writers -- pack your press release with hard numbers that support the significance of your product or announcement.
Are you italicising or capitalising film and book titles? It has long been understood that a well-written press release with newsworthy appeal and relevance will get attention. Even a single mistake can dissuade a reporter from taking you seriously.
More information Include background information on your organisation, particularly if it is relevant to the release, upcoming events for media diaries. You have just a few words to get the attention of a journalist, so make them shine.
Put the most important information first. Having digested thousands of press releases while creating news and for media analysis, the tips here are the ones all the best releases seem to follow. What do you want the recipient to do?
Why are you writing the press release? Put your headline in the subject line of the email, too. Liza Barth on October 15, at 1: You have to craft it well.10 Top Tips To Guide You In Writing a Great Press Release. 1. Make it relevant. A news release won’t garner attention if it’s not newsworthy.
10 Tips for Writing a Great Press Release. Liza Barth. on October 15, at pm. If you’re serious about branding your company and getting your business out there, then creating press releases is one way to promote the work you are doing.
(PDF Version) Preservation Week inspires action to preserve personal, family, community, and library, museum, and archive collections and raises awareness of the role libraries and other cultural organizations can play in providing preservation information. If you’re running a publishing house or self-publishing, sooner or later you’ll need to write a press release.
Sure, there are other ways to get the word out—like door-to-door cold calling, physical theatre and old school intimidation—but the press release is a more traditional approach, and unlikely to land you jail time or judgement provided you get it right.
Top 10 tips for writing a press release The shift towards digital news consumption has done nothing to diminish the importance of the press release as an essential public relations tool.
If anything, today’s ever-expanding range of digital outlets and devices gives the press release greater reach than ever. Affordable Writing & Translation Freelance Services. Find a freelance writer or Ratings: Price 5/5 - Customer Service 5/5 - Return Policy 5/5.Download